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| Acadêmico(a): Peterson Martins Gonçalves |
| Título: Criação de Customer Relationship Management (CRM) Aplicável a Sistemas Comerciais no Segmento de Turismo |
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| Abstract: |
| In the current society the commercial disputes between competitors of a one determined business segment, making each time bigger with the companies who possess one better knowledge of its customers and by the market\'s situation they can get a more significant return of their investments in the diverse areas of sales. In this context, the present report aims to present the implementation of a software archetype being used concepts of Customer Relationship Management (CRM) or management of relationship with customers based in Data Warehouse (DW), with the purpose of guiding the effort of sales in a travel agency. For this, the database used to give support for the construction of the data\'s model was gotten from the Transacional Information System called Regent, of the company Senior Systems, which has as the main objective the commercial automation in the tourism segment. From the data\'s extraction of the operational base the development of a dimensional model in which was become fullfilled had been realized in dynamic consultations and reports, giving itself a managemental information on sales for the customers of the travel agency. This informations in ownership the responsibles for this, that\'ll make possible better conditions to take strategical decisions with the intention ot getting a better result in sales. |
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