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Acadêmico(a): Jhoni Conzatti |
Título: Sistema de Apoio a Decisão em Marketing Baseado em Sistema de Informação Geográfica |
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Abstract: |
The competitive market requires managers taking decisions more accurately and faster. A Spatial Decision Support System (SDSS) for marketing can help in this process by displaying information in a more friendly, clear and precise way, using maps with georeferenced values, colors and legends. The system was developed in java with NetBeans and Geotools library and it is capable of transforming, through files exchange, information georeferenced related to a sales Management System (MS), showing them on maps allowing managers to view the geographical location of your sales at certain times. |
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