| |
| Acadêmico(a): Fernanda Kelli de Oliveira |
| Título: Ferramenta para Criar e Visualizar Regras Utilizadas na Formação da Política de Preço |
| |
| Abstract: |
The definition of strategies for the formation of the price policy is a complex, important and very responsible. The company\'s success is directly related to a pricing policy well defined and integrated with other strategies objectives, especially marketing. Developed a tool to help in the creation and display rules, used in the formation of the price policy, in order to facilitate the process of understanding, by all persons involved in the issue within the company. Through the graphical visualization tool was obtained a didactic way to train internal, thus promoting a better use. For the construction of the tool we used the Delphi 7 development environment, Firebird database, ways of viewing the tree or graph for the whole structure of price policy.
|
| |
|
