| |
| Acadêmico(a): Alexandre Feustel Baehr |
| Título: Aplicação da Técnica Análise SWOT no Auxílio à Tomada de Decisão para Pequenas e Médias Empresas do Vale do Itajaí |
| |
| Abstract: |
| This paper presents a tool to help in the strategic marketing planning of small and medium enterprises in Vale do Itajaí. The measurability of data information generating the SWOT Analysis, as well as ranking them, looks forward to help theses organizations to formulate strategies and to understand the market position. The development of this tool was held in PHP language and MySQL database. Thus, it enables the user graphical and descriptive analysis, providing comparisons between the enterprise and its competitors. |
| |
|
