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| Acadêmico(a): Rudimar Imhof |
| Título: Beta - Framework para Aplicação da Técnica de Behavior Targeting |
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| Abstract: |
| Many studies show the difficulty to acquire patterns of human behavior, particularly in relation to their preferences and options. Recent studies have used methods for classification based on criteria such as region, age, and many others, chosen according the aim of the research. The criteria based on classification often use some key attribute, which indicates how the data will be divided as behavioral targeting allows you to use their own set of data as the classifier. Showing the development of a framework, using concepts of Behavior Targeting and Data Mining, was the purpose in this work. In addition, there were also the concepts like Weka library, technologies as Reflection and Annotations and some design patterns, like DAO, Factory and Singleton. Thus, it had been achieve a development model that allows the application to provide a list of preferences for multiple users that can also be seen later in the framework, which represent preferences for similarity about the behavior from a particular user, allowing the application to provide suggestions to users based on the research done in the framework. |
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