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| Acadêmico(a): Rafael Formento |
| Título: Aplicação Mobile Marketing com Comunicação Bluetooth focada em bares e restaurantes |
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| Abstract: |
| This paper presents the development of an application in the concept of Mobile Marketing, or marketing via mobile devices, enabling the interaction between a computer and a PDA. This interaction is done through the Bluetooth networking technology. The implementation allows an auxiliary outlet (a cafeteria, for example) with marketing actions, such as selling customized products, promotions and surveys. The use of the Java platform, the J2ME and J2SE technology along with the Marge framework components were required to implement this tool. |
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